RECIPES EXPOSED
when getting a reservation on Valentine’s day was close to impossible,
we encouraged everyone to make something other than a reservation with Kitchenaid .
we created a massive suite of contextual out-of-home recipe billboards with iconic Chicago favorites
from restaurants that are near impossible to get a reservation at on Valentine’s Day
and on Valentine’s day, we even took to social to teach people how to make these recipes at home for themselves.
