REDISCOVER THE LOVE
We helped people everywhere rediscover their love for the Big Mac,
just in time for it's 50th anniversary.
Big Mac Hero | FWA of the Day
Prove your love for the Big Mac by collecting as many as you can while avoiding other foods
in an Atari-inspired 8-bit game called 🍔 Big Mac Hero 🍔
We targeted influencers with retro-inspired game packaging reminiscent of old-school entertainment systems.
Fast food lovers were invited to unlock the game through unique Snapcodes on cups in-store,
as well as a limited 8-bit Snapchat lens
We called it quits with other foods in a series of fun radio "break up letters"
We dialed up the romance with an instagram story that took you from steamy buns to sexy sax man
We even hijacked top love-related search terms on valentines day
to encourage people to rediscover the love with the Big Mac
