🧡 THE SHOWBIZ MIXER 🧡
Creating 12 custom orange glitter mixers as a real time response to a certain popstar’s 12th studio album –
resulting in 100k+ sweeps entries, 466 earned media placements, and 2.97 billion impressions.
2.97 billion impressions in 48 hours | 466 earned media placements | 100k+ entries
We launched with a simple glitter teaser to let fans know that something was coming – then revealed the mixer giveaway on our Instagram channel.
